参数化决策包
模块覆盖
| Module | Status | Score | Summary |
|---|---|---|---|
| identity_lock | complete | 90 | 锁定 App 身份、公司主体、商店 ID、官网和政策链接。 |
| market_proof | complete | 100 | 验证下载、评分、评论、榜单、第三方估算和 IAP/收入信号。 |
| review_mining | complete | 100 | 聚类订阅、首次结果、性能、隐私、客服退款等用户痛点。 |
| ad_library | complete | 98 | 追踪 TikTok、Meta、Google、DataEye/ADX 的素材、query 和 blocked 原因。 |
| store_screenshot_ocr | partial | 65 | 抽取商店截图中的 hook、before/after、价格和核心承诺。 |
| ad_product_consistency | complete | 94 | 对照广告素材承诺和 App 内第一个真实结果，判断是否能兑现。 |
| paywall_pricing_trust | complete | 96 | 拆 paywall moment、试用、订阅周期、续费价、退款和取消路径。 |
| privacy_data_safety | partial | 67 | 对照隐私政策、Data Safety、权限、第三方处理、删除和留存。 |
| support_refund_quality | complete | 94 | 检查 support 入口、退款路径、删除请求、客服和平台退款归属。 |
| trust_score | complete | 95 | 评估隐私、退款、support、审计、授权、可取消和可撤销等信任要素。 |
| first_result_score | complete | 94 | 判断首次 30 秒结果是否清晰、可感知、可截图、足以触发继续或付费。 |
| creative_replicability | complete | 97 | 判断 1 周内能否生产 10-50 条素材，以及 hook 是否能复用。 |
| supply_difficulty | partial | 63 | 拆内容、模型、权限、数据源、人工 QA、服务器和运营瓶颈。 |
| refund_risk | complete | 75 | 识别退款、取消、客服、试用和续费争议，估算客服/品牌风险。 |
| mvp_gate | complete | 95 | 明确 1 周、1 个月、3 个月 scope，写清 kill gate 和必须排除项。 |
| safe_wedge | complete | 94 | 拆可做安全 wedge 和不能复制的反模式，防止把灰色需求误读成机会。 |
| dark_pattern_score | complete | 68 | 识别误导免费、隐藏续费、取消困难、先付费后结果等反模式。 |
| anti_pattern_library | partial | 64 | 沉淀不能复制的模式，供后续竞品和开发前 guardrail 复用。 |
| run_retro | complete | 90 | 每轮结束回写流程改进、blocked source、stale cleanup 和下轮动作。 |
突破点和好做增强
下一轮突破点
- Verdict：promote_with_guardrails
- 客服 / 退款 | 取消后仍收费、平台退款路径不清 | refund/support flow 要进入 MVP spec
- 1 周 MVP：iOS only，照片/视频 inventory、pHash 相似图分组、按大小排序、手动 review/delete、清理前后容量估算。
- 1 个月 MVP：联系人重复检测、联系人备份后合并、视频压缩、Photo Swipe、基础订阅、隐私文案、埋点和 refund/support flow。
- 理由：需求强、MVP 可控、比 VPN/浏览器更可复制；主要门槛是信任、订阅和删除安全。
- 写 privacy-first cleaner MVP spec | validation-analyst | manual | 2026-06-16
- 抓当前广告库素材并拆 hook | creative-analyst | browser | 2026-06-16
好做且高价值
- 为什么进入深挖：它适合拆 storage anxiety、onboarding、paywall、素材承诺和退款风险。
- Hooks | 手机内存满、一键释放空间、自动找相似照片和大视频、联系人/照片/邮件 all-in-one、私密照片保险箱 | verified / inferred
- 效果不符 | 用户期待清理/提速，实际多为照片筛选和压缩 | 素材承诺必须写“整理照片/视频”，不要写“加速手机”
- 客服 / 退款 | 取消后仍收费、平台退款路径不清 | refund/support flow 要进入 MVP spec
- 主 hook：手机内存满、iCloud 太贵、相似照片太多、大视频占空间。
- 广告承诺：Pipiads 可见旧 TikTok 素材，更多详情需要注册。
- 素材模式：storage full warning -> scan result -> before/after freed space -> manual review。
- 缺失广告证据：需要 TikTok Creative Center / Meta / Google Ads 当前素材。
不能复制的反模式
- 当前判断：`PROMOTE`，但只推进 photo/video inventory + duplicate review + preview-before-delete；不复制 aggressive paywall、邮箱清理和含糊免费试用。
- 必须排除：邮箱登录密码、iCloud 密码、无确认自动删除、夸大“加速手机”、先收费再显示结果。
四大类执行队列
| Category | Priority | Item | Status | Owner | Next action |
|---|---|---|---|---|---|
| core_structure | P0 | 身份锁定 | done | validation-analyst | 补齐缺失平台 ID |
| core_structure | P0 | JTBD / 首次价值 | pending | app-dissector | 明确用户触发时刻、替代方案、首次 30 秒结果和愿付费原因。 |
| core_structure | P0 | Paywall / Pricing / Trust | done | validation-analyst | 补 SKU / price matrix |
| core_structure | P0 | MVP Gate | done | validation-analyst | 把 promote 候选转成 MVP spec |
| high_value_collection | P0 | 评论聚类 | done | validation-analyst | 采集最近 7/30/90 天评论 |
| high_value_collection | P0 | 商店截图 OCR | pending | creative-analyst | 补商店截图 OCR |
| high_value_collection | P0 | 广告库查询 | done | creative-analyst | 跑 ad-library-queries.csv |
| high_value_collection | P1 | IAP / Pricing Matrix | pending | validation-analyst | 记录 SKU、trial、billed upfront、renewal price、refund route。 |
| high_value_collection | P1 | 隐私 / Data Safety 对照 | pending | compliance-reviewer | 补 privacy-vs-data-safety 表 |
| breakthrough_direction | P0 | 广告承诺与产品交付一致性 | done | app-dissector | 补 top creative -> first result 对照表 |
| breakthrough_direction | P0 | 安全可做 Wedge | done | compliance-reviewer | 沉淀 anti-pattern library |
| breakthrough_direction | P1 | 单位经济账 | pending | validation-analyst | 估算 CPI、试用率、订阅率、退款率、模型/内容/客服成本。 |
| breakthrough_direction | P1 | 供给难度拆解 | pending | vendor-integrator | 补 supply/cost table |
| easy_high_priority_enhancement | P0 | HTML 决策包 | done | validation-analyst | 让每个 research 都有可读、可比较、可决策的阅读版。 |
| easy_high_priority_enhancement | P0 | Research Queue | done | validation-analyst | 把核心结构、高价值采集、突破方向、好做增强排队执行。 |
| easy_high_priority_enhancement | P1 | 反模式库 | pending | compliance-reviewer | 把本机会反模式写入 research-retro.md |
| easy_high_priority_enhancement | P1 | Run Retro / Backlog 回写 | done | validation-analyst | 更新 research-retro.md |
真实采集面板
Pricing / Paywall Matrix
| sku | product_type | period | trial | price | currency | renewal_price | refund_route | status |
|---|---|---|---|---|---|---|---|---|
| app_store:US:install | free_install | 0 | USD | App Store refund / subscription management; in-app cancellation path not captured | partial | |||
| app_store:GB:install | free_install | 0 | GBP | App Store refund / subscription management; in-app cancellation path not captured | partial |
Store Screenshot OCR / VL
| platform | country | hook | promise | status | next_action |
|---|---|---|---|---|---|
| app_store | US | STORAGE | STORAGE | ocr_complete | 人工复核 OCR 文案并标注 hook/promise/risk。 |
| app_store | US | CLEAN UP | CLEAN UP / DUPLICATE PHOTOS | ocr_complete | 人工复核 OCR 文案并标注 hook/promise/risk。 |
| app_store | US | DUPLICATE CONTACTS | DUPLICATE CONTACTS / Merged Version | ocr_complete | 人工复核 OCR 文案并标注 hook/promise/risk。 |
| app_store | US | PHOTO SWIPE | PHOTO SWIPE / TO SORT OUT | ocr_complete | 人工复核 OCR 文案并标注 hook/promise/risk。 |
| app_store | US | VIDEOS | VIDEOS | ocr_complete | 人工复核 OCR 文案并标注 hook/promise/risk。 |
| app_store | US | CHARGING ANIMATION | CHARGING ANIMATION | ocr_complete | 人工复核 OCR 文案并标注 hook/promise/risk。 |
| app_store | US | PRIVATE PHOTOS | PRIVATE PHOTOS / Secret Storage | ocr_complete | 人工复核 OCR 文案并标注 hook/promise/risk。 |
| app_store | GB | STORAGE | STORAGE | ocr_complete | 人工复核 OCR 文案并标注 hook/promise/risk。 |
显示 8 / 14 行。
Reddit Relevance
| query | subreddit | title | relevance_score | relevance_status | status |
|---|---|---|---|---|---|
| Cleaner Guru | steam_giveaway | Four years later, Humble Bundle giveaway Part 2 (400 plus games). | 8 | low_relevance_archive | needs_archive |
| Cleaner Guru | humminguru | my HumminGuru Ultrasonic Vinyl Record Cleaner (Dark Gray) started leaking | 8 | low_relevance_archive | needs_archive |
| Cleaner Guru | turntables | HumminGuru (£479) vs Pro-Ject VC-E2 (£289) - Which is the best cleaner? | 8 | low_relevance_archive | needs_archive |
| Cleaner Guru | humminguru | The Launch Day for HumminGuru EZ Vinyl Record Cleaner | 8 | low_relevance_archive | needs_archive |
| Cleaner Guru | Entrepreneur | I Sold my Cleaning Business After 5 Years! | 8 | low_relevance_archive | needs_archive |
| Cleaner Guru | UFObelievers | The Coherence Hypothesis: UAP, the Nonlocal Mind, and the Hidden Architecture of Reality | 8 | low_relevance_archive | needs_archive |
| Cleaner Guru | SaaS | I analyzed 847 successful startups and found that 90% of startup advice is backwards. The companies that won violated every rule. Here are the 10 foundation truths nobody tells you. (Part 1/5) | 8 | low_relevance_archive | needs_archive |
| Cleaner Guru | InterdimensionalNHI | The Coherence Synthesis: UAP, the Nonlocal Mind, and the Hidden Architecture of Reality | 8 | low_relevance_archive | needs_archive |
显示 8 / 25 行。
Privacy / Support / Terms
| data_category | third_party_processor | deletion_path | risk_level | status | source_url |
|---|---|---|---|---|---|
| privacy_policy | appsflyer, facebook, firebase, google analytics, tiktok | b) cancel any subscriptions using the functionality provided by Apple ; and (c) delete the App from your device. Any translation from the English version is provided for your convenience only. In the event of any differ… | low | verified | https://cleanerguru.universeapps.limited/hub/legal/privacy-policy |
| terms_of_service | low | verified | https://cleanerguru.universeapps.limited/hub/legal/subscription-terms |
Support / Refund Quality
| signal_type | claim | status | risk_level |
|---|---|---|---|
| support_contact | support email: support@universeapps.limited | partial | medium |
| refund_policy | rational purposes, including identifying and verifying users in connection with refunds, subscription management, or customer support requests. 2.1.2. Content Our Service will access the content, photo libraries or sepa… | partial | medium |
| cancel_path | ontact the support team via email to (a) request deletion of your data; and (b) cancel any subscriptions using the functionality provided by Apple ; and (c) delete the App from your device. Any translation from the Engl… | partial | medium |
| delete_request | b) cancel any subscriptions using the functionality provided by Apple ; and (c) delete the App from your device. Any translation from the English version is provided for your convenience only. In the event of any differ… | partial | medium |
Ad Library Query Status
| platform_label | query | status | purpose |
|---|---|---|---|
| TikTok Creative Center | Cleaner Guru: Cleaning App | pending | collect creative URLs, screenshots, hook, landing page, country, blocked reason |
| TikTok Creative Center | Cleaner Guru | pending | collect creative URLs, screenshots, hook, landing page, country, blocked reason |
| Meta Ad Library | Cleaner Guru: Cleaning App | pending | collect creative URLs, screenshots, hook, landing page, country, blocked reason |
| Meta Ad Library | Cleaner Guru | pending | collect creative URLs, screenshots, hook, landing page, country, blocked reason |
| Google Ads Transparency | Cleaner Guru: Cleaning App | pending | collect creative URLs, screenshots, hook, landing page, country, blocked reason |
| Google Ads Transparency | Cleaner Guru | pending | collect creative URLs, screenshots, hook, landing page, country, blocked reason |
| DataEye / ADX | Cleaner Guru: Cleaning App | blocked | No DataEye creative match in current inputs; needs product detail or external ad library. |
| DataEye / ADX | Cleaner Guru | blocked | No DataEye creative match in current inputs; needs product detail or external ad library. |
Ad Creative Signals
| match_type | product_title | creative_title | media | rank | exposure | play | status | original_url | video_url |
|---|---|---|---|---|---|---|---|---|---|
| no_dataeye_creative_match | Cleaner Guru: Cleaning App | blocked |
最新 Research Queue
| category | priority | item_id | status | owner | next_action |
|---|---|---|---|---|---|
| core_structure | P0 | identity_lock | done | validation-analyst | 补齐缺失平台 ID |
| core_structure | P0 | jtbd_first_value | pending | app-dissector | 明确用户触发时刻、替代方案、首次 30 秒结果和愿付费原因。 |
| core_structure | P0 | paywall_pricing_trust | done | validation-analyst | 补 SKU / price matrix |
| core_structure | P0 | mvp_gate | done | validation-analyst | 把 promote 候选转成 MVP spec |
| high_value_collection | P0 | review_mining | done | validation-analyst | 已真实采集 60 条商店评论；下一步补 Reddit/Trustpilot 和人工复核。 |
| high_value_collection | P0 | store_screenshot_ocr | done | creative-analyst | 已 OCR 14/14 张商店截图；下一步人工复核 hook/promise/risk。 |
| high_value_collection | P0 | ad_library | done | creative-analyst | 跑 ad-library-queries.csv |
| high_value_collection | P1 | iap_pricing_matrix | partial | validation-analyst | 已扩展到 2 条价格/退款/取消文本线索；下一步真机 SKU/paywall capture。 |
| high_value_collection | P1 | privacy_data_safety | done | compliance-reviewer | 已解析 2 个 privacy/support/terms 页面；下一步人工核对 Data Safety 和 App 内删除入口。 |
| breakthrough_direction | P0 | ad_product_consistency | done | app-dissector | 补 top creative -> first result 对照表 |
| breakthrough_direction | P0 | safe_wedge | done | compliance-reviewer | 沉淀 anti-pattern library |
| breakthrough_direction | P1 | unit_economics | pending | validation-analyst | 估算 CPI、试用率、订阅率、退款率、模型/内容/客服成本。 |
| breakthrough_direction | P1 | supply_difficulty | pending | vendor-integrator | 补 supply/cost table |
| easy_high_priority_enhancement | P0 | decision_pack_html | done | validation-analyst | 让每个 research 都有可读、可比较、可决策的阅读版。 |
| easy_high_priority_enhancement | P0 | research_queue | done | validation-analyst | 把核心结构、高价值采集、突破方向、好做增强排队执行。 |
| easy_high_priority_enhancement | P1 | anti_pattern_library | pending | compliance-reviewer | 把本机会反模式写入 research-retro.md |
| easy_high_priority_enhancement | P1 | run_retro | done | validation-analyst | 更新 research-retro.md |
摘要
- 一句话：Cleaner Guru 需求和付费意愿强，复刻性显著强于 VPN/浏览器，但必须做隐私优先、透明订阅、手动确认的窄版 cleaner。
- 为什么进入深挖：它适合拆 storage anxiety、onboarding、paywall、素材承诺和退款风险。
- 当前判断：`PROMOTE`，但只推进 photo/video inventory + duplicate review + preview-before-delete；不复制 aggressive paywall、邮箱清理和含糊免费试用。
关键发现
| 维度 | 结论 | 状态 |
|---|---|---|
| Acquisition | 核心不是“清理工具”，而是存储焦虑、节省 iCloud/换机成本、省手工整理时间 | verified / inferred |
| Hooks | 手机内存满、一键释放空间、自动找相似照片和大视频、联系人/照片/邮件 all-in-one、私密照片保险箱 | verified / inferred |
| Paywall | App Store 和订阅条款确认试用、自动续订、24 小时取消规则；ScreensDesign 显示早期 free-trial soft paywall | verified / third_party |
| 用户痛点 | 不免费、取消后收费、相似照片误判、自动清理风险、联系人失败、退款/客服 | verified |
| 合规 | 照片/联系人/邮件权限、tracking IDs、第三方广告归因、自动续订、删除不可逆 | verified |
评论痛点图谱
| Cluster | 证据 | 机会 / 风险 |
|---|---|---|
| 误导免费 / 订阅 | Apple RSS / Unstar 聚类集中在不免费、取消后收费、广告说免费 | 订阅透明度是能否复制的核心 |
| 删除或文件处理风险 | 评论提到相似照片误判、不同照片被合并、联系人失败 | 必须 review-before-delete 和备份/撤销 |
| 性能 / 崩溃 | 评论有 Oops 循环、联系人合并失败 | 基础质量门，不要先上复杂功能 |
| 效果不符 | 用户期待清理/提速，实际多为照片筛选和压缩 | 素材承诺必须写“整理照片/视频”，不要写“加速手机” |
| 客服 / 退款 | 取消后仍收费、平台退款路径不清 | refund/support flow 要进入 MVP spec |
素材和获取
- 主 hook：手机内存满、iCloud 太贵、相似照片太多、大视频占空间。
- 广告承诺：Pipiads 可见旧 TikTok 素材，更多详情需要注册。
- 素材模式：storage full warning -> scan result -> before/after freed space -> manual review。
- 已确认广告 URL：https://www.pipiads.com/tiktok-ads-examples/cleanergurucleanupstorage-tiktok-ads-1767427047163906
- 缺失广告证据：需要 TikTok Creative Center / Meta / Google Ads 当前素材。
产品 / Paywall / 留存
- 首次结果：展示可清理容量、重复项数量、大视频列表。
- Paywall 触发：早期 free-trial soft paywall；具体当前 App 内路径待真机确认。
- 留存循环：每周照片 review、大视频压缩、联系人整理、私密文件夹。
- 退款 / 取消风险：高；删除 App 不取消订阅，外链购买退款偏 non-refundable。
可做性
- 1 周 MVP：iOS only，照片/视频 inventory、pHash 相似图分组、按大小排序、手动 review/delete、清理前后容量估算。
- 1 个月 MVP：联系人重复检测、联系人备份后合并、视频压缩、Photo Swipe、基础订阅、隐私文案、埋点和 refund/support flow。
- 3 个月版本：多语言、A/B onboarding、内部回收站/撤销、相似图模型调优；Gmail/邮件清理另立合规评审。
- 必须排除：邮箱登录密码、iCloud 密码、无确认自动删除、夸大“加速手机”、先收费再显示结果。
判断
- Score：84
- Verdict：promote_with_guardrails
- 理由：需求强、MVP 可控、比 VPN/浏览器更可复制；主要门槛是信任、订阅和删除安全。
下一步
| 动作 | Owner | Mode | Due |
|---|---|---|---|
| 写 privacy-first cleaner MVP spec | validation-analyst | manual | 2026-06-16 |
| 抓当前广告库素材并拆 hook | creative-analyst | browser | 2026-06-16 |
| 真机验证 onboarding、paywall、取消/退款文案 | app-dissector | manual | 2026-06-16 |
| 设计删除确认、联系人备份、撤销和 support flow | compliance-reviewer | manual | 2026-06-16 |
本轮流程改进记录
| 问题 | 影响 | 建议 | 状态 |
|---|---|---|---|
| title 多地区/旧标题不一致 | 容易混淆 Cleaner Guru 变体 | 做 title normalization + bundle lock | backlog_open |
| 第三方 ad-spy 只能 partial | 容易过度相信素材线索 | 广告证据必须有 partial/blocked/no_public_result 状态 | backlog_open |
证据账本
| 类型 | 来源 | 结论 | 状态 | 置信度 |
|---|---|---|---|---|
| manual_request | user_requested_batch | 用户指定进入本轮机会深挖队列。 | verified | high |
| store | Apple App Store | US title Cleaner Guru: Clean Up Storage，developer GM UniverseApps Limited，148K ratings，4.5，Utilities，IAP 和核心功能列表。 | verified | high |
| api | Apple iTunes Lookup | Apple Lookup 返回 bundleId gen.universe.app.cleaner，seller GM UniverseApps Limited。 | verified | high |
| ux_paywall | ScreensDesign | 第三方页面显示 1-step onboarding、free-trial soft paywall、early paywall 和收入/下载估算。 | verified_3p | medium |
| ads | Pipiads | Pipiads 可见旧 TikTok hooks：手机内存满、整理照片/视频/联系人、瞬间释放空间。 | partial | medium |
| privacy | Cleaner Guru Privacy | 隐私政策披露 device IDs、ad partners、photos/contacts/email-related access。 | verified | high |
| subscription | Cleaner Guru Subscription Terms | 订阅条款写明试用自动续订，需至少提前 24 小时取消；删除 App 不取消订阅。 | verified | high |
| reviews | Apple RSS + Unstar | 近期评论抱怨不免费、取消后收费、删除前被 paywall、误判和客服退款。 | verified | high |
| store_detail_auto | App Store / Google Play collector | 真实采集 2 个商店详情，包含评分、评论量、版本、截图和隐私链接字段；截图 URL 14 个，隐私链接 0 个。 | verified | high |
| review_sample_auto | Store review collector | 真实采集 60 条商店评论样本，platforms=app_store，已回填 review-clusters.csv。 | verified | high |
| store_screenshot_auto | Store listing screenshots | 真实采集 14 个商店截图 URL，已写入 assets/store-screenshot-ocr.csv；OCR 状态由 store_screenshot_ocr_auto evidence 和 collection-summary.json 维护。 | verified | high |
| pricing_auto | Store listing pricing fields | 真实回填 2 条商店价格/IAP range 信号到 pricing-matrix.csv；SKU、trial、续费价和 App 内取消路径仍需深采。 | verified | high |
| community_signal_auto | Reddit search collector | 真实采集 Reddit search leads 25 条；当前为待 relevance review 的社区线索，不直接当作已验证产品评论。Top: Four years later, Humble Bundle giveaway Part 2 (400 plus games).; my HumminGuru Ultrasonic Vinyl Record Cleaner (Dark Gray) started leaking; HumminGuru (£479) vs Pro-Ject VC-E2 (£289) - Which is the best cleaner? | partial | medium |
| store_screenshot_ocr_auto | Store screenshot OCR | 真实处理 14 张商店截图 OCR：complete=14, empty=0, failed=0, skipped=0；complete 包含 OCR 增强/VL fallback；输出见 assets/store-screenshot-ocr.csv。 | verified | high |
| community_relevance_auto | Reddit relevance scorer | 已对 25 条 Reddit leads 做相关性门禁：high=0, review=0, low_archive=25。Top review candidates: | partial | medium |
| trust_pricing_resolver_auto | Privacy/support/terms/pricing resolver | 真实解析 trust/pricing URL 2 个：fetch_success=2, blocked=0, privacy_rows=2, support_rows=4, pricing_rows=2。 | verified | high |
| ad_creative_digest_auto | DataEye creative digest | 已生成 DataEye creative digest：exact_or_related=0, lane_benchmark=0。Top: | partial | medium |